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The Earthbound Story

When our founders Drew and Myra Goodman came to California’s Carmel Valley back in 1984, they were determined young transplants from Manhattan, drawn to the natural beauty and richness of the land. Even before they turned over their first shovels full of soil, they believed strongly in doing the right thing.

They settled on a 2½-acre raspberry farm and decided that doing the right thing meant committing to farming the spectacular land organically, producing food they’d want to eat themselves and would feel good about serving their families, friends and neighbors. That labor of love became Earthbound Farm.

It wasn’t long before Earthbound Farm was doing a lot of the right things. Undaunted by those who said it couldn’t be done, in 1986, we became the first company to successfully launch prewashed, packaged salad for retail sale. When we introduced our mixed baby greens or “spring mix” to restaurants and supermarket produce aisles, we started a salad revolution. Today, gourmet salad greens and packaged salads have become staples of grocery baskets everywhere.

We’ve been farming for 30 years now, and we’ve become the country’s largest grower of organic produce, committed to being a catalyst for positive change in our kitchens and our environment. But our roots remain strong and our original commitment has never wavered: we’re dedicated to bringing the benefits of organic food — fresh, flavorful, and healthy — to as many people as possible. That commitment is shared by our farmers and employees, and by the people who choose Earthbound Farm Organic every day in supermarkets across the country. Together we’re making a healthy difference in the way America eats.


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